0fr. Tokyo Spring '25

0fr. Paris

0fr. Paris, the long-established art bookstore in Le Marais, Paris, made its grand debut with a permanent space, "0fr. Tokyo," at Boutique Romantique last November. Owner Alexandre Thumerelle's "Paris Intelligence Program" reflects how 0fr. Paris itself, where 0fr. lovers worldwide gather for intelligence in fashion, art, and design, is a program. The story, which began in 1996, will celebrate its 30th anniversary in 2026. In Spring 2025, books and flags filled with peace, love, and freedom will be hoisted in Tokyo.

 

    

0fr. Eco Bag Hotel

An iconic book bag and French work coat,

and an eco-bag featuring artwork by Parisian artists.

       

0fr. String Bag Black, Terracotta

0fr. Tokyo Boutique romantique, Nakameguro le grand début Hoodie

"0fr. Tokyo Nakameguro" hoodie in cool colors,

and a P.i.P eco-bag in gray & sky blue for a French mood.

   

0fr. Paris intelligence Program Tee

The familiar Parisian characters drawn by Aleksi Cavaillez,

and the Parisian intelligence that 0fr. champions,

overflow in a tres bien design.

This spring, please enjoy the romantic season with Boutique Romantique and Parisian intelligence.

0fr. Paris Items List

※New items are scheduled to arrive weekly at the <0fr. Tokyo> permanent space, and online updates are announced regularly on our Instagram.

Model Karin Okoso @karin_okoso
Stylist Katsuki Yagi @yagi_katsuki
Hair&Makeup Tsubasa Yoza @yoza_283
Photographed by Kaito Yoshino @f_i_le